WHAT IS INSTAGRAM SEO?
Instagram is a powerful visual platform used by artists to promote their work online. It also used by many digital marketers to promote brands and services on line. Instagram was acquired in 2012 by Facebook and evolved a a lot since then like all social media platforms.
It is actually impossible to rank Instagram images on Google as Instagram blocks search engines indexation. However your Instagram profile will appear on Google with the following url: https://www.instagram.com/yourinstagramusername
However your Instagram page is likely to be on page 2 for your personal brand or main keywords. This is where Instagram SEO comes in:)
Instagram SEO IS NOT about optimizing the content of your Instagram page….
It is about moving up your Instagram to the front of Google search.
INSTAGRAM SEO | FREQUENTLY ASKED QUESTIONS
Is my Instagram url important?
Yes, it one of the important factor in the so called onpage Instagram SEO along to add relevant keywords in your account description.
Why it can be important to be on the page 1 of Google with my Instagram page?
If you are an artist, get your Instagram page on page 1 of Google when people are searching for your name or your business can give you a competitive advantage and contribute positively to your online reputation
How long it takes to see some results?
Like a webpage it really depends on the competition within your niche but usually we see changes in the SERP after a week or two.
How long will my Instagram page will stay on Page 1 of Google?
The final position of your Instagram page will fluctuate a bit with time but we found the position overall to be stable after the SEO campaign
INSTAGRAM SEO | CASE STUDY
In this case study (travel industry niche), you can see the positive effect of Instagram SEO during the first six weeks to move successfully the Instagram page from page 2 to page 1. After six weeks, rankings keep improving to level off after 3 months. The keyword matching instagram username ranks the highest but related keywords are not far behind.
